Nick Nichols' USPology℠ System

What is “The USP Challenge?”

The USP Challenge is a competition to identify the world’s most effective Unique Selling Propositions (USPs).

The Challenge is open to any business or 501(c)(3) nonprofit and is scheduled to start on August 1, 2018, and end on Aufust 31, 2018. Entries will be judged based on the seven essential USP components as specified in “The Ultimate Guide to Creating a Powerful USP.”