What is “The USP Challenge?”

The USP Challenge is a competition to identify the world’s most effective Unique Selling Propositions (USPs).

The Challenge is open to any business or 501(c)(3) nonprofit and is scheduled for June 24, 2022. Entries will be judged based on the Dynamic USP components as specified in my new book, “How to Attract, Engage and Convert More Pre-Qualified Prospects into Buyers.”