As the world’s first USPologist™ I turbocharge your business by positioning you as the best and obvious choice for your ideal target market. This will attract more premium buyers who are ready to do business on your terms at the prices you want to charge with little or no negotiation.
Businesses that want to attract and retain more premium customers and high-fee clients, including:
✔ ️Consultants, specialists, and salespeople who provide expertise and advice
✔ ️Trainers, coaches, consultants, and speakers who teach, train or motivate people, including workshop and seminar leaders
✔ ️Sellers of B2B products and services
Unlike ordinary marketing advisors, I have hands-on expertise in nine distinct areas, including:
► USP Creation and Deployment
► Marketing Message Rewriting
► Joint Venture Identification and Exploitation
► Branding, Positioning and Reputation Management
► B2B Sales Training
► Plus five more areas you can see at NickNichols.com
You may have heard the saying, “The medium is the message.”* This implies that a medium – television, radio, newspapers, magazines, outdoor ads, and more recently, social media, email, YouTube, etc. – is more important than the message being applied to that medium. This is what the people who sell conventional advertising (broadcast, print, outdoor) want you to believe. It’s also what “new media” gurus want you to believe. They want you to believe that their medium or software or app or widget or plugin is the be-all and end-all – and all you have to do is buy it! This is called “bright, shiny object syndrome” and it drains your energy and your bank account with little to show for it.
Hey… I’m just like you. I’ve been tricked into buying the latest marketing gimmick more times than I’d care to admit. And it’s cost me plenty – not just in money, that I can earn more of – but in time that is gone forever! I can almost hear you agreeing with me.
I am different from most marketing advisers. I don’t accept people as clients just because they have the money. I only accept people as clients if, after talking with them on the phone for an hour or so, they fit my ideal client profile AND I think I can help them. If they fit the profile – and we work together – they can expect exponential business growth.
Nick Nichols, The World’s First USPologist
Take my anonymous three-question survey, to see if you qualify for a one-hour strategic discovery tele-consultation.
After spending 60 minutes with me, you may find that you have everything you need to take your business to the next level. Or you may find that you want more. If so, you can schedule a follow-up meeting to discuss how I can help you achieve your goals. Will you benefit from my help? Click here to find out.