Nick Nichols' USPology℠ System

Use the Secrets of USPology® to Create and Deploy a Dynamic Unique Selling Proposition (DUSP) to Attract and Engage Up to 50% More Premium Prospects and Convert Them Into Buyers – Starting Now!


Businesses that want to attract and retain more premium customers and high-fee clients, including:

✔ ️Consultants, specialists, and salespeople who provide expertise, advice and custom solutions
✔ ️Trainers, coaches, consultants, and speakers who teach, train or motivate people, including workshop and seminar leaders
✔ ️Sellers of B2B products and services


Unlike ordinary marketing advisors, I have hands-on expertise in nine distinct areas, including:

► USP Creation and Deployment
► Marketing Message Rewriting
► Joint Venture Identification and Exploitation
► Branding, Positioning and Reputation Management
► B2B Sales Training
► Plus five more areas you can see at


When you hire me to provide strategic marketing advice, you can be certain that I will deliver results grounded in my 25+ years of real-world experience. Unlike ordinary consultants, I actually do or have done what I teach. No theory. No fluff. No bull. Skeptical? See my “World-Famous $1000 Challenge” at

Please… Don’t spend another penny on marketing until you read the rest of this page!

The 50-year-old lie that has cost millions of business owners and professionals tens of billions of dollars!

You may have heard the saying, “The medium is the message.”* This implies that a medium – television, radio, newspapers, magazines, outdoor ads, and more recently, social media, email, YouTube, etc. – is more important than the message being applied to that medium. This is what the people who sell conventional advertising (broadcast, print, outdoor) want you to believe. It’s also what “new media” gurus want you to believe. They want you to believe that their medium or software or app or widget or plugin is the be-all and end-all – and all you have to do is buy it! This is called “bright, shiny object syndrome” and it drains your energy and your bank account with little to show for it.

Here’s the truth they don’t want you to know:

Most business owners and entrepreneurs are wasting money on marketing that doesn’t work! This is not because they are using the wrong media or because they are not using the latest bright, shiny object! It’s because they don’t have a laser-focused marketing message.

Hey… I’m just like you. I’ve been tricked into buying the latest marketing gimmick more times than I’d care to admit. And it’s cost me plenty – not just in money, that I can earn more of – but in time that is gone forever! I can almost hear you agreeing with me.

I am different from most marketing advisers. I don’t accept people as clients just because they have the money. I only accept people as clients if, after talking with them on the phone for an hour or so, they fit my ideal client profile AND I think I can help them. If they fit the profile – and we work together – they can expect exponential business growth.

Nick Nichols

Nick Nichols, The World’s Only USPologist™

Click here to schedule a 60-minute strategic problem solving conversation.

After spending an hour with me, you may find that you have everything you need to take your business to the next level. Or you may find that you want more. If so, you can schedule a follow-up meeting to discuss how I can help you achieve your goals. Will you benefit from my help? Click here to find out.

*The phrase “The medium is the message” was introduced in 1964 by Canadian philosopher Marshall McLuhan in his book, Understanding Media: The Extensions of Man.


Click on the “Learn More” button above to get Nick Nichols’ eye-opening special report that reveals why you’re struggling to attract the right kinds of buyers and how to fix that starting immediately!